UTM Tracking Codes and How to Use Them

In this video, we’re diving into UTM tracking codes and how you can use them to improve your marketing efforts. Whether you’re running online ads, email newsletters, or even using QR codes, UTM tracking helps you pinpoint where your traffic is coming from and what happens after visitors land on your site. 

A few important highlights we want to make sure you take away from this video tutorial: 

• UTM codes track source, medium, and campaign details, helping you better understand your website traffic. 
• The most important UTM parameters to focus on are Source, Medium, and Campaign. These give you the most accurate data. 
• Source is the Brand; Medium is the Type; Campaign is the Purpose;
• Use Google’s Campaign URL Builder to easily generate UTM codes and start tracking your campaigns. 

Have any cool examples of how you’re using UTM tracking? I’d love to hear about them!